Overview
Marketing and events professional with over a decade of experience in brand marketing, experiential marketing, event production, sponsorship fulfillment and project management. Goal-oriented, creative, and organized event producer with a passion for developing high-quality events and experiences that drive results. Maintains a big picture perspective as well as attention to detail, partnered with a positive approach to challenges and unmatched client service.
Professional Experience
Freelance
2017–Present Event Producer
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Co-Executive Producer for Showpad’s 400 person global employee conference. 5 days of programming featuring content and offsite events; welcome reception, team building, awards dinner and closing party. Managed pre-show and on-site deliverables including hotel and venue sourcing, F&B, A/V, transportation, staffing, entertainment, branding, and decor.
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Lead Producer for WNDR Museum Chapter 2 reopening. Managed install and removal of over 50 exhibits including artist contracts, riders, scheduling, on-site relations, etc. Served as project manager to keep general contractor, labor, artists, vendors and support staff on task and timeline.
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Area Producer for various user groups, conferences & conventions ranging from 2,500-30,000 people. Managed pre-show and on-site deliverables for retail stores, receptions, conference branding, expo halls including exhibit booths and sponsors. Client list includes: Domo User Conference ‘18/’19, Pluralsight Live, LearnCore, LuLaRoe Annual Convention ‘17/’18/’19, døTERRA Global Conference ‘18/’19, Nu Skin Global Convention, Transform Conference.
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Consultation and strategy for beverage company to increase brand awareness through a scaled experiential marketing program. Created and launched a robust sponsorship and sampling program for fitness studios and key partnerships within the health & wellness industry including vetting, sourcing, contracting, ongoing management of vendors/partners, logistics and data capturing.
Groupon Inc. - Chicago
2015-May 2017 Senior Manager, Experiential Marketing & Events
2012-2015 Manager, Experiential Marketing & Events
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Led full-service, in-house agency for Groupon’s experiential marketing needs across N.A.
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Charged with cultivating unique programming for B2C, B2B and internal channels ranging in scope and size from 30–10K person events.
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Maintained a comprehensive calendar of 50+ events annually, managed company wide experiential budget of $2.5M+ and post event reporting.
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Strategic partner responsible for ‘results driven’ programming catered to department specific goals; e.g. acquisition, brand awareness/preference, product launches, recruiting, employee incentives, etc.
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Produced unique & engaging off-line programming including self produced events, custom activations, ticketed events, sponsorship fulfillment, merchant/customer appreciation events, internal meetings, employee functions, and trade shows; e.g. Movie Night at Wrigley Field, Camp Groupon, sponsorships at South Beach Wine & Food Festival and James Beard Awards, President’s Club incentive trip, global sales meetings, etc.
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Promoted to manage in-house team and external agency to ensure program deliverables are on brand and executed at the highest level of quality.
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Responsible for strategy, program alignment, conceptualization, creative direction, budget forecasting/reconciliation, vendor/agency management, logistics and on-site execution.
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Cross functional program management across Creative Services, Sales, Legal, Marketing, PR, Social, Finance, Customer Service and Product Development.
Jam Entertainment & Creative Services, LLC - Chicago
2010-2012 Project Manager
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Effectively managed event logistics from concept through execution on simultaneous large scale, high-profile events including corporate, athletic events, concerts, culinary events, and non-for-profit events across N.A.; e.g. Red Bull Crashed Ice, Chicago Gourmet Culinary Festival, Beer Hoptacular, Y-ME Race To Empower, Naperville Ribfest, Peddinghaus client appreciation events, etc.
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Responsible for building client proposals, budgets, contracts and account reconciliation for multi-million dollar accounts.
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Event responsibilities included ideation, site selections, talent and vendor contracts/deliverables, staffing, sponsorship fulfillment, client relations, and on-site execution.
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Managed communications and deliverables across vendors, talent and clients with proven customer service skills.
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Managed inbound training and day-to-day oversight of event coordinators/interns (4-6 ppl).
Onesti Entertainment Corp. - Chicago
2006-2010 Special Events Manager
2004-2006 Event Coordinator
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Manager responsibilities included incoming sales, proposals, logistics and on-site execution for a broad range of events with budgets up to $500K; e.g. American Eagle Outfitters Grand Opening, Craft & Hobby Association's International Fashion Show & Keynote, NIASHF Annual Induction & Gala, Aspen Marketing Group Superbowl of Music, Lia Sophia Conference, American Airlines Inaugural Events, Arcada Theatre’s concerts and corporate events, etc.
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Managed inbound training and day-to-day oversight of event staff/interns (3-6 ppl).
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Coordinator role consisted of maintaining company’s event calendar, creating client & vendor contracts, accounts payable/receivable and executional support.
Education/Computer Skills
Eastern Illinois University—Charleston, IL
B.A. in Communications, June 2002
Computer Skills: Proficient in Microsoft Suite, PowerPoint, Salesforce, Event Planning Solutions i.e. EventBrite, Splashthat, etc.